Ashish Patil

Biography

Head Y-Films, the youth films division for India's No. 1 film studio, Yash Raj Films. This division makes motion pictures and original digital content of the youth, by the youth, for the youth. Wrote, and produced 3 feature films under the banner including Mere Dad Ki Maruti. The 4th titled Bank Chor is in the pipeline, ready to release. 

The web series we put out include the hugely successful Bang Baaja Baaraat, Man's World done with Richard Curtis & the United Nations, India's first transgender band, 6-Pack Band & an anthology of short films titled Love Shots.

Also Head of Talent Management for YRF handles all endorsements, events, and films for the likes of Anushka Sharma, Ranveer Singh, Parineeti Chopra, Arjun Kapoor, Ayushmann Khurrana, Saqib Saleem, Rhea Chakraborty, Rani Mukherjee, Bhumi Pednekar, Tahir Raj Bhasin, Vaani Kapoor among others. Besides Brand Partnerships - that manage all in/ out-film placements, associations across the Yash Raj film slate covering large franchises like Dhoom besides Fan, Sultan, Befikre, and more.

Previously ran India's #1 Youth Entertainment Destination - MTV. Successfully re-positioned & re-branded MTV beyond music & television. Delivering its highest ever ratings, viewership, market share, and profits, doubling the top line and brand scores besides building & growing some of its biggest franchises including Roadies, Splitsvilla, and Stunt Mania, and driving its extensions through Licensing & Merchandising. Followed by heading the New Ventures piece for Viacom18. 

Earlier assignments include Account Planning & Strategy at SSC&B Lintas handling a 3rd of the agency's billings and a 90% strike rate with New Business Pitches. And a copywriting stint at Contract Advertising before B-school. He gets his rocks off building businesses with a passion for good creative work and creating entertainment content

Ashish Patil is an Indian film producer and screenwriter who works primarily in the Hindi film industry. The head of the Yash Raj Films subsidiary Y-Films, Ashish has penned and produced films like Luv Ka the End (2011) and Mujhse Fraaandship Karoge (2011). Other notable film credits as a producer include Mere Dad Ki Maruti (2013) and Bank Chor (2017). Notable television credits include Love Shots, Man’s World, and Ladies Room.