JJ Valaya

Biography

JJ Valaya (born 8 October 1967) is an Indian fashion designer and couturier from New Delhi, India. He founded the House of Valaya, a luxury fashion and lifestyle house in 1992, along with his brother TJ Singh.

A founding member of the Fashion Design Council of India (FDCI) and the first global brand ambassador of Crystal giant Swarovski. He has been designing for over 20 years. As a fine art photographer, he released his first book, Decoded Paradox in 2011.

In the same year, he also closed day one of the Lakme Fashion Week (LFW) winter/festive 2011 where he debuted a fashion collection inspired by photography.

The year 2012 also marks 20 years of JJ Valaya's work in the fashion industry. The designer took a series of initiatives – launched a limited edition financial year calendar in Delhi. Shot by noted fashion photographer Tarun Khiwal, April 2012 to March 2013 calendar has Valaya's close friends and "wonderfully inspired individuals".

JJ Valaya is a founder member of the Board of Governors of the Fashion Design Council of India.

The designer currently has around 250 embroidered workers and craftsmen working exclusively for him out of 40,000 sq ft headquarters in Delhi.

His clothes have been worn by various GCC royals and celebrities including Joseph Fiennes, Cate Blanchett, Hrithik Roshan, and Kareena Kapoor.

He remains one of the biggest names in the bridal trousseau market in India and was one of the first Indian labels to invest in sampling, research, and development at their "House of Valaya" establishment at Manesar on the outskirts of Delhi.