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Andhra Pradesh, India

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L. V. Prasad


Akkineni Laxmi Vara Prasada Rao (17 January 1907 – 22 June 1994), known professionally as L. V. Prasad, was an Indian film director, producer, actor, and businessman. He was one of the pioneers of Indian cinema and is the recipient of the Dadasaheb Phalke Award, the highest Award for films in India. In 1980, he was awarded the Raghupathi Venkaiah Award, for his contribution to Telugu cinema.


He founded Prasads Group in 1956, which includes Prasad Art Pictures, Prasad Studios, Prasad's IMAX, and L. V. Prasad Eye Institute. He was elected as the President of The South Indian Film Chamber of Commerce for the years 1982–83. The Government of India released a Commemorative postage stamp in his memory in 2006.


Prasad also had the unique distinction of acting in the first talkies of three different languages of Indian cinema; Alam Ara (Hindi), Bhakta Prahlada (Telugu), and Kalidas (a Tamil and Telugu bilingual film).


Akkineni Lakshmi Vara Prasada Rao was born on 17 January 1907 in the remote village of Somavarappadu, in Eluru Taluk in West Godavari district, Andhra Pradesh, the second son to Akkineni Sriramulu and Akkineni Basavamma. The family was into agriculture and Prasad was a pampered child, very intelligent, but never interested in studies.


At the age of 17 in 1924, he married his maternal uncle's daughter, Soundarya Manoharamma. Soon they had a baby girl. Prasad's father had mounting debts and declared insolvency, at which point Prasad looked to a cinema career.

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