Park Seong Hye
Biography
Park Seong-hye, (born 1970) is a South Korean entertainment executive, planner, and producer. She began her career as an actor-manager and became the CEO of Keyeast, a prominent entertainment company. She is sometimes referred to as the “godmother of the entertainment industry.”
In the early 1990s, Park began her career as the manager of actresses Yum Jung-ah, Kim Hye-soo, and Jeon Do-yeon. Her talent for discovering and nurturing stars earned her the title of entertainment industry star manager. Park is credited with discovering and fostering the careers of notable actors such as Ji Jin-hee, Hwang Jung-min, Im Soo-jung, Gong Hyo-jin, Ha Jung-woo, and Gong Yoo.
She was a founding member of the entertainment agency Sidus HQ. During her tenure, Park led Sidus to become the industry's most successful and largest entertainment company. However, she abruptly retired at the age of 38 due to health issues. Additionally, from 2005 to 2008, she was Director of the Korea Entertainment Management Association.
She founded the drama production company "Oh Boy Project" in 2012 and served as its CEO from 2012 to 2015. In 2016, she became the CEO of Monster Union, a production company jointly established by KBS and KBS affiliates. Subsequently, she served as CEO of KeyEast from 2018 to 2023.
