Sam B
Biography
Sam B is a media professional, creative leader, and entrepreneur with over 14 years of experience in broadcast and streaming media. He is widely recognized for his expertise in Nonfiction Post-Production Management and Operations and has played a key role in shaping high-quality content across major global platforms.
Educational Background
Sam is an IIMC alumnus, having specialized in Communication Strategies. His academic foundation helped him develop a strong understanding of storytelling, media workflows, and strategic communication, which later became central to his professional success.
Early Career and Creative Foundation
Sam began his career as an Editor and Creative Producer for television, where he worked hands-on across a wide range of formats. Early in his journey, he gained extensive experience in:
Reality television
Travel and food shows
Docu-series
Short-format and digital content
This phase allowed him to post-produce hundreds of hours of programming, sharpening both his creative instincts and operational expertise.
Career at Hotstar and Netflix
Sam’s growing reputation in post-production led him to Hotstar (now Disney+ Hotstar), where he served as a Senior Producer. In this role, he managed complex workflows and collaborated closely with creative, technical, and studio teams.
He later joined Netflix as a Post Production Manager, where he oversaw end-to-end post-production for a wide slate of Indian content, including:
Documentaries
Unscripted series
Comedy titles
At Netflix, Sam worked in both production-facing and studio-facing capacities, ensuring creative excellence while maintaining operational efficiency at scale.
Leadership and Inclusion
Known as a natural and empathetic leader, Sam strongly advocates for inclusive workplaces. During his tenure at Netflix, he also served as the Co-lead of the Pride ERG, where he played an active role in building allyship for LGBTQIA+ communities within the organization and beyond.
His leadership style is rooted in positivity, collaboration, and empowerment, helping teams perform at their best while fostering safe and inclusive environments.
Entrepreneurial Journey: Creator Engine
Sam is currently the Co-Founder of Creator Engine, a boutique Creative Post Production agency. The company provides best-in-class editing and post-production services to top global content creators, blending creative excellence with efficient workflows.
Through Creator Engine, Sam continues to mentor talent, build strong creative teams, and collaborate with professionals across the world. He remains deeply invested in discovering and nurturing exceptional post-production talent.
