Sam Fine

Biography

Long before he became a celebrity makeup artist, Sam paid his dues working behind the makeup counter of department stores, an experience he fondly refers to as “the real school of beauty”. There he came in contact with women from all walks of life who wanted one thing - to look their absolute best. 

He made it his mission to show them how to accentuate their unique beauty by using colors and shades that would best complement their complexions. But most importantly he helped them eliminate their doubts and apprehension about applying makeup so that they too could achieve dazzling results.

Sam’s talent and determination have taken him far from the makeup counter, making him one of today’s most sought-after makeup artists. His work has appeared on the covers and pages of Cosmopolitan, Harper’s Bazaar, Essence, Vibe, and Marie Claire, and was chosen as the first African-American spokesperson for Revlon and Covergirl Cosmetics. 

His work has been and continues to be seen on some of your favorite celebrities such as Queen Latifah, Kerry Washington, Cynthia Erivo, Jennifer Hudson, and supermodels Tyra Banks, Iman, and Naomi Campbell. But it was the experiences from his formative years selling makeup that inspired him to write his first book, Fine Beauty: Beauty Basics and Beyond for African - African-American Women, a how-to guide that highlights his many accomplishments.

As a follow-up to his best-selling book, Fine Beauty, Sam introduced his first instructional DVD, Fine: The Basics of Beauty. With over 30 years in the industry, Sam continues to be persistent about carving his path as the Global Makeup Ambassador for Fashion Fair Cosmetics.