Vibhu Agarwal
Biography
Self-made media magnate Vibhu Agarwal believes in charting his own path to success. An innovator and visionary Agarwal has redefined the rules of the game in whichever market segment he entered.
He has been recognized in the industry for thinking out of the box and carving his niche ahead of the competition. While many businesses end up burning cash in customer acquisition, an astute businessman Agarwal always manages to delight the viewer profitably.
While he has been making trend-setting content, he is equally passionate about turning his ventures into commercial success. His secret lies in offering innovative products at realistic costs.
In his successful entrepreneurial journey, he always displayed the uncanny ability to feel the market pulse and adapt instantaneously. With his hands-on approach, his companies could change the course of business and adopt a new strategic direction effortlessly.
With changing times and tides he makes the right choice between competition and collaboration. He started his creative journey on the big screen in 2013 with the Bollywood film called 'Baat Ban Gayee' starring Gulshan Grover.
However, he was quick to spot the shift towards niche content viewing on OTT. His pioneering video streaming app Ullu launched in 2018 became a runaway success.
In 2022 he shifted his focus to the wider general entertainment market with Atrangii TV. Leveraging the rich experience of the group in OTT this family entertainment channel was soon made available on the OTT app as well.
These video streaming Apps follow a 'freemium' strategy successfully capturing a wide variety of viewer base. Besides roping in some of the best creative brains of the Indian TV industry, the channel is also acquiring and co-developing content with global partners.
Mr. Agarwal has received several awards and accolades over the years. He received the Business Leaders 2020-21 award from the Economic Times for the Fastest Growing OTT Platform. India Today featured him as one of the top 10 most dynamic entrepreneurs in 2020-21 shortlisted by The Indian Alert.
