Sanam Teri Kasam Re-Release Breaks Records: Surpasses Tumbbad with Over ₹34 Crore in 9 Days

The re-release of Sanam Teri Kasam has taken the Indian box office by storm, surpassing expectations and setting new records. Originally released in 2016, this romantic drama starring Harshvardhan Rane and Mawra Hocane has found renewed love from audiences, leading to impressive box office collections.

A Phenomenal Box Office Comeback

Upon its re-release on February 7, 2025, Sanam Teri Kasam garnered significant attention. The film collected ₹4 crore on its opening day, followed by ₹5 crore on the second day, bringing the two-day total to ₹9 crore.

The momentum continued, and within nine days, the film amassed over ₹34 crore, surpassing the re-release earnings of the critically acclaimed Tumbbad, which had collected ₹30.15 crore during its re-release.

Surpassing Previous Re-Release Records

Sanam Teri Kasam's re-release success has redefined box office benchmarks for re-released films in India. It has outperformed notable films such as Yeh Jawaani Hai Deewani, which collected ₹19.72 crore, and Rockstar, which garnered ₹10 crore during their re-releases.

This remarkable achievement highlights the film's enduring appeal and the effective marketing strategies employed during its re-release.

Factors Contributing to the Success

Several elements have contributed to the overwhelming success of Sanam Teri Kasam's re-release:

Emotional Resonance: The film's poignant narrative continues to strike a chord with audiences, evoking deep emotional responses.

Strategic Release Timing: Re-releasing the film around Valentine's Day capitalized on the romantic theme, attracting couples and young audiences.

Word-of-Mouth and Social Media: Positive reviews and discussions on social media platforms have amplified interest, drawing both previous fans and new viewers to theaters.

Future Projections

Industry analysts predict that Sanam Teri Kasam will continue its strong box office performance in the coming weeks. With its current trajectory, the film is poised to set new records for re-released films in India, potentially reaching the ₹50 crore mark.

The unprecedented success of Sanam Teri Kasam's re-release underscores the potential for films to find new life and audiences, even years after their initial debut. This phenomenon highlights the evolving dynamics of audience preferences and the enduring power of compelling storytelling in Indian cinema.